Ahmed Ololade, popularly known as Asake, a Nigerian singer
signed to Olamide’s YBNL records, has
recently faced criticism from some of his
fans who have urged him to sing in a more universally acceptable language, such
as English. However, Asake has responded to these critics, stating that his
choice to sing in Yoruba is simply a matter of personal preference.
Asake’s decision to sing primarily in Yoruba has caused some
fans to worry that he will miss out on international recognition and awards.
Nevertheless, Asake seems to be following in the footsteps of his boss,
Olamide, who also predominantly sings and raps in Yoruba.
Olamide has previously stated that he is not concerned with
international collaborations and awards and prefers to stick with what works
for him as a musician. Asake echoes this sentiment, explaining that he sings in
Yoruba because it is important to him and because many people understand the
language.
During an interview with ABC News on Friday, Asake elaborated
on his reasons for singing in Yoruba. He explained that music is a feeling, and
listeners do not necessarily need to understand the language to enjoy the
music. Asake believes that music is all about spiritual connection and vibing
to the rhythm.
In conclusion, while Asake’s decision to sing in Yoruba may
not be universally accepted, it is ultimately his choice as a musician. As he
and Olamide have demonstrated, singing in a language that is important to you
can be just as successful as singing in a more universally accepted language.
Asake’s music connects with listeners who understand and appreciate the Yoruba
language and culture, and that is what matters most to him.
