Oyo State’s Acting Governor, Bayo Lawal, has reaffirmed the state government’s commitment to leveraging culture and tourism as key drivers of economic growth. This declaration was made during the grand finale of the 2024 World Sango Festival, which took place at the Alaafin of Oyo’s palace in Oyo Town.
The event held special significance as it marked the first Sango Festival since its inclusion in the UNESCO Representative List for Intangible Cultural Heritage of Humanity, a recognition achieved in December 2023. Lawal highlighted the festival’s importance in preserving and promoting the state’s rich cultural heritage.
In his address, the acting governor underscored the administration’s dedication to elevating the cultural landscape of Oyo State, referencing the promises made by Governor Seyi Makinde during the 2023 re-election campaign. “Today’s event is the manifestation of that commitment,” Lawal stated, pointing out that the state had declared the upcoming Tuesday as Isese Day, a holiday honoring Yoruba traditional religion.
Lawal emphasized the intersection of culture and tourism, stating that the festival not only boosts the local economy but also enhances cultural and historical awareness. “What we are doing today encapsulates culture and tourism,” he said, noting that the event contributes to revenue generation and community enjoyment.
Also speaking at the event, Minister of Art, Culture, and Creative Economy, Barr. Hannatu Musa Musawa, praised the UNESCO recognition as a significant achievement for not only Oyo State and the Yoruba people but also for Nigeria as a whole. She described the Sango Festival as a “living testament to the vibrancy and resilience of our culture,” and highlighted its role in fostering national identity and sustainable development.
Dr. Wasiu Olatunbosun, the Commissioner for Culture and Tourism, echoed these sentiments, noting the festival’s potential to become a major cultural tourism attraction. He mentioned that a symposium was held to honor the late theatre icon, Duro Ladipo, celebrating his artistic contributions to the portrayal of Sango.
Comrade Ismail Taiwo, who chaired the occasion, lauded the festival’s vibrant nature and called for its continued celebration, while Dr. Paula Gomes, Cultural Ambassador to the Alaafin of Oyo, recognized the late Alaafin’s dedication to the festival, stressing the importance of preserving the community’s cultural heritage.
Prince Akeem Adeyemi, son of the late Alaafin, expressed pride in his father’s efforts to secure international recognition for the Sango Festival. He urged the Yoruba community, both locally and abroad, to continue upholding their cultural traditions.
The 2024 World Sango Festival, through its vibrant celebrations and international recognition, continues to serve as a beacon of Oyo State’s cultural and historical legacy, further solidifying its place on the global stage.
